They’re addressing a growing need to track and trace a fashion product’s lifecycle to assess its overall eco impact in line with the European commission’s Product Environmental Footprint (PEF) methodology.Peftrust offers a product-level environmental footprinting solution for textiles and footwear. And its new partnership with TrusTrace goes beyond the exchange of information to combine ultra-specific Peftrust Life Cycle Assessment (LCA) scores with TrusTrace’s “hyper-accurate and authenticated environmental traceability data to create an end-to-end solution for environmental impact and traceability”. 

The link-up has just been unveiled at Premiere Vision in Paris.It uses TrusTrace’s primary data that defines a traceability standard as opposed to standard industry-averaged data, which tends to be less accurate. The score takes more brand-specific parameters into account. While a brand only needs to enter a few data points to generate an initial PEF score, using TrusTrace data automatically provides more than 20 specific parameters from the supply chain network, “making the score more robust,” we’re told. The firm’s Director of Business Development Bruno Mattia said: “In France and Europe, the PEF score has become an integral standard for fashion brands to validate their sustainability claims, improve the impact of their products to enable eco-design, and remain in compliance with a growing number of regulations. “We have integrated our solutions to send specific environmental data to Peftrust which, in turn, is available directly within the TrusTrace platform. As a result, we are now the world’s first end-to-end solution combining environmental traceability and impact, providing much more than the interchange of data to offer these critical measurements to the largest fashion brands around the world.” Peftrust claims the partnership is “a major step forward for the industry because it enables brands to achieve a ” to adhere to both government regulations and consumer demands”. That’s hugely important in a world obsessed with rooting out greenwashing as Peftrust’s co-founder and CEO Laurent Bocahut said “stronger data protects brands from the risk of making false or misleading sustainability claims”.And it’s not only important for businesses within the EU as anyone trading with the bloc needs to follow its rules too.The announcement comes shortly after TrusTrace released its second industry playbook, The Traceability Roadmap, featuring learnings from Tapestry, ASICS, Kharon and more to “facilitate global supply chain transformation”. It was launched at the Global Fashion Summit in Copenhagen in collaboration with Fashion for Good, and is meant to be “a practical guide to successfully implementing traceability”, with steps to be taken for implementing traceability to achieve ESG, compliance and business goals. It includes interviews and insights from the brands as well as expert insights into how the future regulatory landscape shapes the needs for traceability. It also looks at how industry standardisation and collaboration can be achieved, with expert commentary from GS1 and MACN, the Maritime Anti Corruption Network.